Genre Switching for Better Writing

I belong to a Facebook group for self-published fiction authors many of whom routinely make thousands or tens of thousands of dollars a month. The key to their success? Pick a genre that readers like, read as many examples of it as you can, and then write to that genre. While some might dismiss this approach as putting formula over art, their ability to sell does highlight the importance of genre to readers. When we read a detective novel, we expect certain things to happen. In a horror novel, there are certain things characters will never do or say. […]

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